Posted Mon Oct 17, 2016 at 03:09 PM PDT by Brian Hoss
Now to be an independent start-up.
For the past few years, peripheral-maker Razer has been on a tear, branching out into new business. From making gaming laptops and sound bars invading eSports and even VR, Razer has not rested.
And this march to a diversified business continues. Today, Razer announced the acquisition of THX. Yes, that THX.
What began as George Lucas' idea to get better sound from the studio the movie theater, later became a way for both hardware and content makers to certify and optimize their sound and equipment.
With the acquisition of THX, Razer maintains that "THX will operate as an independent startup under its own management and apart from the ongoing business of its parent company." This independence means that THX will be able to work with clients outside of Razer. At the same time, however, THX's internal audio and visual contents, along with the employees and management will be available for Razer's own product and content production.
Combining Razer's current aggressive business and market share tactics with THX's traditional strengths of consistent quality and high fidelity standards ought to make for some interesting products, both within Razer and for the broader video game and entertainment industries.
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