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Video: HD DVD Truck Stops by 'The Today Show'
Posted Tue Oct 10, 2006 at 10:15 AM PDT byThe HD DVD Promotional Group's Mobile Experience Tour made a pitstop at NBC's 'Today Show' this morning en route to the Javits Center in New York City where it will be parked through the weekend as part of the Digital Life Expo.
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Video: Blu-ray Tagged in New 'Click' TV Spot
Posted Mon Oct 2, 2006 at 12:29 PM PDT byAfter we posted video of the first DVD TV spot tagging HD DVD a few weeks back, several readers wrote in asking to see how the Blu-ray camp has been tagging their DVD TV spots.
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Video: HD DVD Tagged in 'Tokyo Drift' TV Spot
Posted Tue Sep 19, 2006 at 11:40 AM PDT byWhile Sony has been tagging its DVD TV spots with the phrase "available on DVD and on Blu-ray" since June, the first DVD TV spot tagging HD DVD made its debut this week.
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Sony to Launch Blu-Ray Marketing Blitz
Posted Tue Jun 6, 2006 at 01:29 AM PDT byWith HD DVD already on store shelves and its sales upbeat, Sony is gearing up for a company-wide marketing initative designed to help foster awareness for their rival Blu-ray format with consumers, reports Video Business.
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Sony to Launch Major Consumer Ad Campaign in Support of HDTV, Blu-Ray
Posted Wed May 3, 2006 at 12:07 PM PDT byHoping to build upon its lead as the industry's top-selling brand of consumer electronics, Sony has announced it will launch one of the biggest consumer ad campaigns in the company's history to promote its growing line of HD products, including Blu-Ray, reports Associated Press.
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