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Disney Brings Blu-ray to Mall Near You with Roadshow Tour
Posted Tue Jul 17, 2007 at 11:20 AM PDT byHoping to sprinkle some marketing fairy dust on Blu-ray, Disney will be bringing the format to the masses in a cross-country technology roadshow hitting shopping malls across America.
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Blu-ray Backers Launch New High-Def Website
Posted Wed Jul 11, 2007 at 12:50 PM PDT byIn a unique marketing move, several major Blu-ray-backing studios have teamed up to create a new consumer-focused content site called Hollywood in Hi-Def.
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New Blu-ray Commercial Unveiled
Posted Fri Jul 6, 2007 at 06:15 AM PDT bySony has unveiled a brand new commercial promoting Blu-ray, and it's nothing if not slick.
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Blu-ray Disc Association Offers "Five Free Discs" Player Promotion
Posted Wed Jun 27, 2007 at 01:18 PM PDT byAs part of a unique online promotion, the Blu-ray Disc Association on July 1 will begin offering a "five free discs" deal with the purchase of any new Blu-ray disc player.
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Sony Signs Earnhardt, Jr. For New Blu-ray Marketing Push
Posted Tue Jun 26, 2007 at 04:55 AM PDT byShifting its Blu-ray marketing machine into high gear, Sony Electronics is enlisting NASCAR racing's biggest star for a new high-def ad blitz.
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Columbia House Says it Will Add Blu-ray, HD DVD to Club Menu
Posted Mon Jun 25, 2007 at 04:15 AM PDT byIn another step toward the mainstream acceptance of Blu-ray and HD DVD, Columbia House has indicated that it plans to begin carrying both high-def formats in 2007.
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'Matrix' HD DVD Teaser Trailer Now Online
Posted Tue May 8, 2007 at 12:14 PM PDT byWarner Home Video is ramping up the promotion for its upcoming 'Matrix' trilogy box sets new 40-second teaser trailer now available online.
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Sony Touts Blu-ray Capabilities in New PlayStation 3 Marketing Push
Posted Tue May 8, 2007 at 12:15 AM PDT byHoping to prime the PlayStation 3 sales pump for a blockbuster fourth quarter, Sony is launching an aggressive marketing campaign touting the console's Blu-ray capabilities.
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Toshiba, 'Sopranos' Star Team Up for HD DVD Campaign
Posted Fri May 4, 2007 at 10:10 AM PDT byHoping to make next-gen fence-sitters an offer they can't refuse, Toshiba is teaming up with 'Sopranos' star Michael Imperioli for a new HD DVD marketing campaign extolling the virtues of high-definition.
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'Spider-Man 3' Exclusive Preview Hits Blu-ray
Posted Tue May 1, 2007 at 11:04 AM PDT bySony Pictures Home Entertainment is offering Blu-ray fans an exclusive sneak peek at 'Spider-Man 3' days ahead of its May 4 theatrical launch, via a new sampler disc available only at Best Buy.
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Sony Europe Promotes Blu-ray with "Museum of Low Res" Website
Posted Tue Apr 24, 2007 at 09:56 AM PDT byIn an unsual promotional effort for Blu-ray, Sony Europe has launched a tongue-in-cheek website called "The Museum of Low Resolution."
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'Jerk,' 'Nutty Professor' Latest Universal Combo Retoolings
Posted Sun Apr 1, 2007 at 10:08 PM PDT byIn the latest indication of a lessening of support for the controversial HD DVD/DVD combo format, Universal Studios Home Entertainment has reconfigured the planned April combo releases of 'The Jerk' and 'The Nutty Professor' to be HD DVD-only.
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Toshiba Sets New Low with $400 HD DVD Player Pricing
Posted Thu Mar 22, 2007 at 02:06 AM PDT byContinuing their aggressive push to lower HD DVD player pricing, Toshiba has announced they will reduce the cost of both of their second-generation decks beginning April 1st.
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Microsoft, Comedy Central Team Up for 'South Park' Xbox 360 HD DVD Exclusive
Posted Tue Mar 6, 2007 at 01:57 AM PST byIn the first-ever HD DVD release exclusive to a videogame platform, Comedy Central and Microsoft are teaming up to bring a special 'South Park' episode in high-definition to new Xbox 360 buyers.
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Video: New Blu-ray TV Commercial
Posted Thu Dec 28, 2006 at 08:54 AM PST byThe Blu-ray Disc Association has brought its marketing campaign to television, with what we believe is the first TV commercial specifically for the high-def disc format.
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'Mission: Impossible III' Top-Selling High-Def Title of 2006
Posted Thu Dec 21, 2006 at 12:35 AM PST byForget all that couch-hopping nonsense. When it comes to high-definition, Tom Cruise is still the king, snagging the top-selling next-gen title of 2006 according to Paramount Home Entertainment.
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Mark Cuban, Dell Team Up for Blu-ray Bundle
Posted Fri Dec 15, 2006 at 01:29 AM PST byMark Cuban's HDNet high-def cable network is teaming up with Dell computers to bundle original HD content with the company's computers.
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Panasonic Goes Mammoth with Blu-ray/HDTV Holiday Promo
Posted Fri Dec 8, 2006 at 01:14 AM PST byLooking for a holiday gift for the tech geek who has everything? Panasonic has just the ticket -- a Blu-ray/HDTV combo few can afford.
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Magnolia, Samsung to Host First-Ever Blu-ray Theatrical Screening, Giveaway
Posted Mon Nov 27, 2006 at 07:02 PM PST byAdding a new twist to the promotion of a high-def disc format, Magnolia Pictures and Samsung Electronics are teaming up to preview the Blu-ray version of Magnolia's 'The Architect' in select U.S. theaters.
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Video: XBox 360 HD DVD TV Spot
Posted Wed Oct 11, 2006 at 10:21 AM PDT byA new TV commercial for the XBox 360 HD DVD add-on has surfaced online. The new spot, aimed at the gaming community, takes a unique approach to demonstrating HD DVD's superiority over standard DVD.
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