Posted Fri Jul 10, 2015 at 05:30 PM PDT by Steven Cohen
Trials for the next-gen TV broadcast system are yielding positive results.
A field test for the developing ATSC 3.0 Broadcast standard has been conducted in Cleveland. The testing has been underway since mid-May, following a previous set of trials held in Wisconsin last fall.
For the ATSC 3.0 trial, Tribune Broadcasting's WJW-TV has provided a TV transmitter, tower, and 6-MHz channel. The testing was conducted by LG Electronics, its Zenith R&D Lab, and GatesAir under their "Futurecast" system. The encouraging results point to the developing ATSC 3.0 standard's ability to " deliver 4K Ultra HD content and two robust mobile TV streams in a single 6-Megahertz channel, while optimizing indoor reception and offering unparalleled spectrum efficiency."
"Our technology is designed to fully meet broadcaster requirements for ATSC 3.0 and advance the goal of moving rapidly to next-generation broadcasting. Whether watching from deep inside a building or along the Lake Erie lakefront, field test results show that our ATSC 3.0-enabling technology performs exactly as expected," said Dr. Skott Ahn, President and Chief Technology Officer, LG Electronics. "This means that broadcasters can look forward with confidence to reaching even more viewers with traditional television, with new Internet-based content, and with new money-making interactive services and advertising capabilities."
The ATSC 3.0 broadcast system is currently being standardized by the Advanced Television Systems Committee. Reports indicate that the group is working toward a final standard for the first half of 2017.
Sources: PR Newswire, TWICE
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