ATI Adds Auro-3D, Dolby Atmos & DTS:X Support for High Performance Audio Brands

The audio company is integrating next generation surround sound tech into its products. 

ATI (Amplifier Technologies Inc.) has announced that it will be offering support for the Auro-3D format in several upcoming preamp/processors marketed under ATI's Theta Digital, ATI and B&K brands. In addition, the company has also announced audio components that will support the object-based Dolby Atmos and DTS:X surround sound technologies.

"ATI has always been at the forefront of audio innovation, and we believe that Auro-3D® represents the next generation in audio, taking sound into the third dimension. I'm delighted that this partnership agreement with Auro Technologies will allow us to offer the Auro-3D® experience to our customers," said Morris Kessler, President and Chief Designer of ATI.

Auro-3D is a surround sound format that aims to create a three dimensional soundfield by adding height and top layers to a traditional ear-level speaker setup. The format uses standard 5.1 and 7.1 speaker configurations as a base and then allows customers to add height speakers above their corner speakers at around 30 degrees. Likewise, if space permits, Auro-3D also supports ceiling-mounted speakers. New ATI products with Auro-3D support have not been announced yet, but support will be integrated into the company's recently detailed Theta Digital Casablanca IVa and Casablanca V Music and Cinema Controllers. Both devices also support Dolby Atmos and are DTS:X ready as well.

The Casablanca IVa will launch in the second quarter of 2015 for a suggested retail price of $17,995. The Casablanca V will be available in the third quarter of 2015 for a suggested retail price of $21,995.

Sources: TWICE, Auro-3D, Theta Digital