Posted Wed Nov 30, 2011 at 11:00 AM PST by Dick Ward
Netflix CFO David Wells knows he can't win everyone back, but Netflix is hoping to do a bit of rebuilding as far as the brand is concerned.
It's no secret that Netflix messed up pretty bad this year. Complain as people did about the price change, it's something that happens every once in a while. It wouldn't have been too big of a deal either if Netflix didn't try splitting their services in two and otherwise confuse and enrage loyal customers.
Internet outrage was widespread, but apparently that outrage was short lived for some people. Out of all the new subscribers Netflix picked up in October and November, 33 percent were returning customers.
CFO David Wells says that Netflix is going to have to work hard to win the rest back. "There is no one big fix that is going to undo this and set the reset button,” he says. “We are under no illusion that it will go away after 90 days."
Source: Home Media Magazine
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