Posted Thu Jul 7, 2016 at 01:30 PM PDT by Steven Cohen
The new 4K display emphasizes design with a unique aesthetic.
Samsung is now taking orders for its 40-inch Serif Ultra HD TV in the US through the Museum of Modern Art. Created in collaboration with designers Ronan & Erwan Bouroullec, the Serif TV is made to fit into a user's home like a piece of furniture.
"Many attempts were explored in our workshop, and step-by-step we approached the logic of SERIF TV: a TV defined by a frame that outlines the screen," said Ronan & Erwan Bouroullec. "Like typographers designing a letter, we studied both the object and its interaction with the space around it."
The Serif Ultra HD TV features an unconventional frame design that resembles a capital "I" when viewed in profile, complete with a small, shelf-like surface at the top. The TV can be positioned on existing furniture or propped up on its own included legs. In addition to its unique appearance, the sets also uses a re-designed Samsung smart TV interface that includes a "curtain mode" which allows customers to access services like a clock, Bluetooth speakers, apps and photo galleries while a curtain-like filter is placed over the display content.
Here's a full rundown of specs and features from the MoMA listing:
• 40" 4K Ultra HDTV
• Picture quality features include HDR Premium, Motion Rate (MR) 120, PurColor, Contrast Enhancer and UHD Dimming
• Web Browser
• Quad Core Processor
• TV to Mobile/Mobile to TV Monitoring
• Smart View
• Briefing on TV
• 3 HDMI Connections
• 2 USB Connections
• 802.11 AC Built-In WiFi
• Dolby® Digital Plus Audio
• DTS® Premium Sound and 5.1™ Decoding
• 20 Watt 2 Channel
• Serif exclusive Remote Control
• Four removable legs • Not wall-mountable
Samsung's 40-inch Serif Ultra HD TV is now available exclusively through the MoMA store with a blue or white bezel for $1,499. The display is currently listed as being backordered with new stock estimated to arrive in August. The Serif TV lineup was previously launched in foreign markets back in November 2015.
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