Posted Thu Mar 10, 2016 at 11:45 AM PST by Steven Cohen
Best Buy has released the first Roku Ultra HD TV models under their Insignia brand.
Roku and Best Buy have announced the launch of the first 4K Ultra HD Roku TVs. Three Insignia models are now available exclusively through BestBuy.com, and availability will expand to Best Buy retail locations next month.
The Insignia 4K Ultra HD Roku TVs are available in 43 inch, 50 inch, and 55 inch screen sizes. Each LED LCD panel features a resolution of 3840 x 2160 and a sleek bezel design. Likewise, the displays all use the Roku OS, offering a convenient smart TV experience with a personalized home screen and access to more than 3,000 streaming channels. Other unique Roku OS features include a comprehensive and unbiased universal search feature that helps users find availability and pricing for movies and TV shows across more than 25 top streaming channels; the Roku Feed which enables users to follow entertainment that they're interested in and be notified when it becomes available to stream; mobile device control through the free Roku app; Netflix and YouTube video casting support from mobile devices; and personal media sharing from mobile devices.
In addition, the 4K Roku TVs have extra features to highlight Ultra HD viewing, including a 4K Spotlight Channel that provides instant access to a curated selection of 4K entertainment from a variety of streaming services. A 4K UHD category is also included within the Roku Channel Store with more than 10 channels including Amazon Video, Netflix, PLEX, YouTube, UltraFlix and more. The Insignia 4K Roku TVs are powered by quad-core processors and fast 802.11ac dual-band WiFi to provide optimal streaming performance.
The Insignia 43 inch ($400), 50 inch ($500), and 55 inch ($650) 4K Roku Ultra HD TVs are now available through BestBuy.com. Outside of Insignia, TCL is also prepping their own line of 4K Roku Ultra HD TVs, and future models with HDR and Dolby Vision support are planned as well.
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