Netflix Adds Blu-Ray to Rental Menu

With no fanfare, today Netflix has added the ability for its customers to set up their accounts to rent Blu-Ray discs. The online rental giant began offering HD-DVD disc titles to its service in late March.

As the weblog Hacking Netflix describes, customers can now access the Blu-Ray option from the "Your Account" page, under "High Definition Account Preferences." Customers can rank their preference of format to Blu-Ray, HD-DVD and DVD in order of "First Choice," "Second Choice" and "Third Choice."

This option comes a little more than one month until the official launch of the Blu-Ray format, with the first ten Blu-Ray disc titles due for release on June 20 from Sony. For a complete list of upcoming Blu-Ray releases, visit our complete Blu-Ray Release Schedule.