Posted Mon Oct 13, 2014 at 01:30 PM PDT by Steven Cohen
New customers will now have to pay a little extra for Ultra HD content.
Netflix has increased its rate for 4K streaming. New subscribers and current subscribers who buy new Netflix compatible Ultra HD devices, will now have to opt for the company's more expensive $11.99 plan to receive Ultra HD videos.
The new pricing is likely a result of the higher costs associated with 4K content production and distribution. Under the $11.99 plan, users will be able to stream shows like 'House of Cards,' 'Breaking Bad,' and 'The Blacklist' in Ultra HD, as well as select movies, including 'Ghostbusters,' 'Ghostbusters 2,' and 'Smurfs 2.' The price change went into effect on August 12. The only 4K customers exempt from the new pricing, are current subscribers who happened to already have 4K streaming access prior to August 12. Those users will continue to receive Ultra HD content through their original $7.99 plan for an additional two years.
Netflix 4K streaming uses the HEVC H.265 codec and is available on a variety of 2014 Ultra HD displays, including models from Sony, LG, Samsung, and VIZIO.
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