Posted Thu Aug 20, 2009 at 10:00 AM PDT by Mike Attebery
A deal with NEC Electronics ensures DivX capabilities in more hardware.
Thanks to a deal between DivX and NEC Electronics Japan, we’ll be seeing more DivX capable devices in the future. DivX announced yesterday that DivX Plus HD technology would be integrated into NEC’s Enhanced Multi-Media Architecture (EMMA) chips.
EMMA chips, designed to power Blu-ray players, set top boxes and digital televisions, will be present in many new products in the coming year, and thanks to DIVX, now have an added value for customers. “Partnering with DivX enables us to incorporate their latest DivX H.264 digital video technology into our state-of-the-art EMMA chips and provide added value to our customers,” said NEC’s Masao Hirasawa of the partnership. "With these new chips, our consumer electronics manufacturer customers will be able to offer Blu-ray players, DTVs and set-top boxes that support DivX Plus HD video playback up to 1080p."
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