Posted Thu Feb 2, 2012 at 07:00 AM PST by Dick Ward
Warner attempted to push Redbox's rental delay to eight weeks, but Redbox says no.
Warner Home Entertainment isn’t cool with Redbox and Netflix renting movies as early as they do. Initially, the company offered these renters a nice discount for pushing their rental window to 28 days. This means that Redbox and Netflix were unable to rent movies to customers until four weeks after they were released on DVD and Blu-ray.
Redbox went along with the demand, albeit not happily. Warner’s new request pushed the window even further, to 56 days. Redbox says that this won’t stand, and will be going back to its old practice of buying movies at retail and renting them to customers on the day that they’re released.
The fallout from this should be interesting to see. Warner certainly won’t be pleased with the way Redbox is doing things, but there’s no telling what the fallout will be.
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