Posted Wed Jul 22, 2009 at 07:30 AM PDT by Mike Attebery
It looks like Blu-ray sales are just too big to ignore.
We reported a few weeks ago on the statement by Toshiba President Atsutoshi Nishida that his company was finally considering a jump into Blu-ray production. It seems Mr. Nishida had an ace or two up his sleeve. According to the Daily Yomiuri, a prominent Japanese newspaper, Toshiba will be entering the Blu-ray market before the year is over.
According to their source, Toshiba was reticent to join the Blu-ray team after the failure of HD-DVD, and was in fact working on a new format to try and overtake Blu-ray, but with the market as big as it is, Blu-ray became impossible to ignore.
Expect to see Toshiba Blu-ray players by this holiday season. Recorders on the other hand, will not be part of the new strategy, as Toshiba feels that the demand for Blu-ray recorders is unlikely to increase.
See what people are saying about this story in our forums area, or check out other recent discussions.
The latest news on all things 4K Ultra HD, blu-ray and Gear.