Posted Wed Dec 28, 2011 at 07:00 AM PST by Dick Ward
The sale will net Sony nearly $1 billion to gain cash and cut costs.
After some speculation over Sony's plans moving forward, the company finally announced that it will be selling a nearly 50% share of a joint LCD venture to Samsung, making the South Korean manufacturer the majority shareholder by a good margin.
"In the longer term, Sony will have the freedom to source TV panels from all suppliers," writes the DisplaySearch research firm. "With more panel sourcing flexibility, Sony can reduce the use of Samsung panels, and focus on differentiating its LCD TV products."
Not only will this allow Sony to better separate its products from Samsungs, but it will let the company shift its market a bit. Instead of trying to please everybody all of the time, Sony is aiming at high-end sets for high-end consumers.
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