Posted Wed Feb 3, 2010 at 07:00 AM PST by Mike Attebery
Panasonic’s Advanced Authoring Center beats the competition to the punch.
It’s no secret that Panasonic absolutely loves 3D. They’ve been pushing the new 3D technologies hard from the beginning, and their gear was used exclusively in the production of 'Avatar.' So the news that they’re the first company to launch a 3D Blu-ray probably won’t shock anyone.
They’ve got it all up and running pretty quickly though. Panasonic has upgraded their Advanced Authoring Center for compatibility with the new 3D Blu-rays based on the Blu-ray Disc Associations standards. It’s now the one and only place that studios can go to get their 3D content put onto disc.
There are a few companies making the push for 3D dominance, and while Samsung and Sony want to take the 3D market in the home, Panasonic’s looking for businesses. “Given Panasonic Hollywood Laboratory’s vast experience with HD image processing,” says Jeannine Patton, of the Advanced Authoring Center, “we are confident that we lead the industry.”
Other companies will launch authoring facilities too, but speed counts for a lot in the ongoing tech race. Panasonic says that the first 3D Blu-ray discs will be rolling out as early as this spring.
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