Epson Files Lawsuit Against RCA Brand Projectors for Alleged False Lumens Advertising

The company is fighting against false lumens advertising.

Epson has filed a lawsuit against Curtis International Ltd. and Technicolor SA for falsely advertising the brightness performance of RCA brand projectors. The lawsuit alleges that the companies have been incorrectly stating the brightness capabilities of several projector models, including the RCA RPJ116, RCA RPJ116+, RCA RPJ119, RCA RPJ104, RCA RPJ129, and RCA RPJ136.

"When manufacturers use blatantly misleading specification claims – it hurts the entire industry – from consumers, schools and businesses to retailers, dealers and suppliers," said Mike Isgrig, vice president, consumer sales and marketing, Epson America, Inc. "Epson ensures its performance claims are based on projector industry standards, and takes it seriously when competitors misstate specs that mislead consumers. This practice makes it impossible for consumers to make informed purchase decisions and is damaging to the credibility of the industry and those who support it."

According to the press release, independent testing has confirmed that the projectors in question are typically only capable of as little as 1 percent of their advertised lumens performance. Likewise, the lawsuit also covers misleading images of the projectors in well-lit areas and the use of the term "Super Bright" to describe the projectors as further examples of false claims made by the defendants.  

Below is a chart detailing the findings from the independent testing:

Epson has stated that the goal of the lawsuit is to help protect customers from buying projectors with misrepresented performance capabilities. The company was recently granted a permanent injunction and damage award of $5 million as a result of a similar false advertising lawsuit against iRulu. 

Source: Epson