Posted Fri Oct 21, 2011 at 11:16 AM PDT by Dick Ward
The question is - will you be seeing 'Mission Impossible' just for Batman?
Hey, we get it. The newest Batman films have been absolutely amazing - it's not even up for debate. But will you see a movie you otherwise might not have just to get a glimpse of Nolan's latest installment? That's what Warner Bros is hoping.
Before every IMAX showing of 'Mission Impossible: Ghost Protocol,' theaters will be screening a six minute long prelude to 'Dark Knight Rises.' It sounds like that means the footage will be something outside of what's in the movie, which would be all sorts of cool.
It's not the first time that theaters have banked on this kind of cross promotion. A few mintues of 'The Dark Knight,' of course, were shown before 'I am Legend,' and 'Wing Commander' certainly gained some sales thanks to a trailer for 'The Phantom Menace.'
So the big question is whether you're planning to go see 'Mission Impossible' just for the 'Dark Knight Rises' prologue. Or maybe whether you're going to step up your viewing plans to IMAX for the exclusive content.
Source: Slash Film
The latest news on all things 4K Ultra HD, blu-ray and Gear.