Amazon says, <em>"You know you want a Blu-ray player."</em>

Amazon is once again dangling a tempting incentive in front of it's target Blu-ray audience, this time offering your choice of players and a bundle of eight movies for $80.

The offer started today, and gives customer the choice of two qualifying Sony Blu-ray players, either the BDP-S300 ($379) or the Playstation 3 40GB ($399).

After adding the preferred player to their carts, customers can then select the Blu-ray 8-pack Starter Set for $80. The set includes 'Black Hawk Down,' 'The Adventures of Baron Munchausen,' 'Dogma,' 'A Few Good Men,' 'Life of Brian,' 'Resident Evil: Apocalypse,' and 'The Fifth Element' coming out to a total savings of 65%. If any of our readers have been holding out for a good time to jump into the realm of Blu-ray, this could be it.

No word on how long this Blu-ray player/starter pack offer will last, but the site says it's available for a "limited time," so our guess is that the clock is ticking.

For the offer's complete details, click here.